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Research papers

Reach/frequency and optimization challenges as traditional media go digital

The 'long tail' of digital media creates new challenges, not only for audience measurement but also for the design of media research databases, analytical systems and reach/frequency models. Current reach/frequency and optimization models generally...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Tony Jarvis, Pete Walsh
October 21, 2010
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Citation

Jarvis and Walsh (2010a, October 21). Reach/frequency and optimization challenges as traditional media go digital. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/reach-frequency-and-optimization-challenges-as-traditional-media-go-digital


Research papers

More than just a survey

This paper provides an overview of the new Eyes-On Out-of-Home (OOH) Audience Measurement System being implemented across America by The Traffic Audit Bureau for Media Measurement, Inc.It describes the system design and rationale for selecting an...

Catalogue: WM3 2007
Authors: Jay Mattlin, Joseph C. Philport, Pete Walsh
June 3, 2007
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Citation

Mattlin, Philport and Walsh (2007a, June 03). More than just a survey. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/more-than-just-a-survey